Heralbony Ìṣàpamọ́ by Atsushi Morita is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Heralbony Ìṣàpamọ́
Client: Paper Parade Inc.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Heralbony Ìṣàpamọ́
Heralbony jẹ́ ọ̀wọ́ àwọn ìṣàpamọ́ tí a ṣẹ̀dá fún àmì-ọjà iṣẹ́-ọnà àti ìgbé-ayé tí ó ń lo àwọn iṣẹ́-ọnà láti ọwọ́ àwọn oníṣẹ́-ọnà tí wọ́n ní àìlera fún aṣọ àti ọ̀ṣọ́ inú ilé. Bébà aláwọ̀ búlúù kan ṣoṣo, tí a yàn láti inú ju ẹgbẹ̀rún mẹ́sàn-án (9,000) irú bébà lọ, ni a ń lò fún gbogbo ìṣàpamọ́ àti àwọn irinṣẹ́ àmì-ọjà tí àwọn oníbàárà máa ń fọwọ́ kàn. Àwọ̀ búlúù ni àwọ̀ àpẹẹrẹ Ọjọ́ Autism Àgbáyé. Bébà tí a yàn nípọn, ó sì ní ìrísí bí iṣẹ́-ọwọ́. Ìtẹ̀wé fọ́ílì nìkan ni a ń lò, ní ibì kan àti ìwọ̀n kan ṣoṣo, èyí tí ó mú ìpele àyẹ̀wò àwọ̀ kúrò tí ó sì mú kí iye owó dín kù. Ọ̀wọ́ náà ní àwọn àpótí ọjà, àpótí ẹ̀bùn àti àpò rírà-ọjà nínú.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Heralbony Ìṣàpamọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Heralbony Ìṣàpamọ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Heralbony Ìṣàpamọ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony. - Dimensions & Packaging
- Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
- Tags
- Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
- Production Technology
- Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother. - Design Challenge
- Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style. - Research
- SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding. - Inspiration
- Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day. - Project Duration
- This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
- Operation Flow
- The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
- Image Credits
- Photographer Yusuke Tsuchida, 2019 to 2022.
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