Yunnan Baiyao Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Fún Ìṣù Eyín Ọmọdé by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Yunnan Baiyao Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Fún Ìṣù Eyín Ọmọdé
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #145832The Design
About Yunnan Baiyao Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Fún Ìṣù Eyín Ọmọdé
Ọ̀rọ̀ Ìwé: Yunnan Baiyao jẹ́ ìlànà ìdìmọ́ra fún àwọn oríṣiríṣi ìṣù eyín ọmọdé. Àwòrán ẹ̀dá ọ̀rọ̀ àmì náà jẹ́ ẹ̀dá àwọsánmà ọmọ, tí a fà jáde láti orúkọ àmì náà, níbi tí ọ̀rọ̀ yun ti ń tumọ̀ sí àwọsánmà. Ẹ̀dá náà máa ń farahàn pẹ̀lú oríṣiríṣi ìṣàfihàn ojú láti fi hàn oríṣiríṣi ọjọ́ orí. A yà àwọn àwòrán náà ní ọ̀nà tí ó dàbí àwòrán ọmọdé láti fa àfiyèsí àwọn ìyá mọ́ra lórí àpótí ọjà. Àwọn àpótí náà bá ìtòlẹ́sẹẹsẹ ìdúró àti ìdùbúlẹ̀ mú, àti pé àwọn àpótí sítúrọ̀bẹ́rì jọ pọ̀ láti fi àwòrán sítúrọ̀bẹ́rì ńlá kan hàn. A fi PLA ṣe ìdìmọ́ra náà, tí ó máa ń bàjẹ́ láàrín oṣù méjì sí oṣù mẹ́wàá.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yunnan Baiyao Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Fún Ìṣù Eyín Ọmọdé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yunnan Baiyao Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Fún Ìṣù Eyín Ọmọdé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yunnan Baiyao Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Fún Ìṣù Eyín Ọmọdé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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