Momenten Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ohun Mímu by E2W Studio is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Momenten Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ohun Mímu
by E2W Studio
Client: E2W Studio
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #146150The Design
About Momenten Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ohun Mímu
Ọ̀rọ̀ Ìwé: Momenten jẹ́ ọ̀nà ìdìmọ́ tí a ṣe fún ọtí wáìnì tí ń hó tí kò ní suga, tí a ń tà nínú àwọn agolo tín-ínrín. Orúkọ ẹ̀yà náà tọ́ka sí àkókò tó tọ́ láti mu, tí kò ní kùtùkùtù jù bẹ́ẹ̀ ni kò sì pẹ́ jù. A kọ́ ìrísí àwòrán yìí yí àwọn ohun kikọ tí à ń pè ní bubble monsters ká, tí wọ́n rí ìmísí gbà láti ara ojú kékeré tí àwọn àmì-ìṣàmúlò ṣe. Ìrísí ẹranko kọ̀ọ̀kan ń fi adùn kan hàn, pẹ̀lú àwọn ìrísí yíyí pọ̀n fún adùn tí ó rọ̀, àti àwọn ìrísí mímú fún àwọn tí ó le jù, èyí tí ó ń ràn àwọn olùrajà lọ́wọ́ láti rí adùn tí wọ́n fẹ́ràn jù. Ọ̀wọ́ ìtànkálẹ̀ kan tí à ń pè ní KAI ń fa ọ̀nà tí ó rọ̀ tí ó sì ní eré nínú kan náà gùn síi. A parí ìṣẹ̀dá náà ní ọdún 2021.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Momenten Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Momenten Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Momenten Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
- Dimensions & Packaging
- Depth 180mm x Height 140mm
- Tags
- Wonderful, Vogue, Party, Happy, Open-Minded
- Production Technology
- During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
- Design Challenge
- We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
- Research
- In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
- Inspiration
- As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun. - Project Duration
- The project was completed in 2021.
- Operation Flow
- After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
- Image Credits
- N/A
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