Luckin 2.0 Àpótí Ìkó̩wọ́ Kọfí Drip by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Luckin 2.0 Àpótí Ìkó̩wọ́ Kọfí Drip
by Tiger Pan
Client: Lucky Coffee Technology (China) Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #148015The Design
About Luckin 2.0 Àpótí Ìkó̩wọ́ Kọfí Drip
Luckin 2.0 jẹ́ ọ̀wọ́ àpótí ìkó̩wọ́ kọfí drip tí a ṣe fún oríṣiríṣi kọfí márùn-ún. Àpótí kọ̀ọ̀kan ni a fi àwòrán ṣe lọ́ṣọ̀ọ́ pẹ̀lú ibi tí èso kọfí rẹ̀ ti wá, títí kan Áfíríkà àti Yunnan ní orílẹ̀-èdè Ṣáínà. A ya àwọn ohun ọ̀gbìn àti ẹranko ìbílẹ̀ láti fi hàn bí ojú-ìran adánidá. Àwọ̀ mérùn-ún tó mọ́lẹ̀ ló ya oríṣiríṣi náà sọ́tọ̀, wọ́n sì ń jẹ́ kí àwọn àpótí náà fara hàn dáadáa lórí pẹpẹ ìfihàn ọjà. Ìtòlẹ́sẹẹsẹ rẹ̀ tààrà ni ó sì rọrùn, pẹ̀lú ìwífún ọjà tó ṣe kedere dípò àwọn ọ̀rọ̀ ìpolówó gígùn. A ṣe àwọn àpótí náà pẹ̀lú ìtẹ̀wé àwọ̀ mérin, ìtẹ̀ gbígbóná aláwọ̀ dúdú tí kò dán àti àmì fàdákà tí kò dán.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Luckin 2.0 Àpótí Ìkó̩wọ́ Kọfí Drip jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Luckin 2.0 Àpótí Ìkó̩wọ́ Kọfí Drip yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Luckin 2.0 Àpótí Ìkó̩wọ́ Kọfí Drip jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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