Milk Fit Àpẹrẹ Ìṣàkópọ̀ Ọjà by Li Huang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Milk Fit Àpẹrẹ Ìṣàkópọ̀ Ọjà
by Li Huang
Client: Shiny Meadow
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #148433The Design
About Milk Fit Àpẹrẹ Ìṣàkópọ̀ Ọjà
Milk Fit jẹ́ àpẹrẹ ìṣàkópọ̀ ọjà fún wàrà tuntun tí kò wúwo. A ṣe ìgò náà pẹ̀lú PET tí ó nípọn tí ó sì fẹ́rẹ̀ hàn kedere, pẹ̀lú ìdérí PE àti àmì ìdánimọ̀ BOPP, tí ó fún un ní ìrísí bí gíláàsì tí ó sì fi wàrà náà hàn kedere. Ẹ̀ka kọ̀ọ̀kan ní ìgò mẹ́ta tí ọ̀kọ̀ọ̀kan wọn jẹ́ mílímítà 450. Ológbò aláwọ̀ ewé kékeré kan, tí a fi hàn ní oríṣiríṣi ìdúró, ni ohun àwòrán pàtàkì jùlọ. Àwọ̀ ewé náà tọ́ka sí àyíká ẹ̀dá alààyè ti oko náà. Àwọn àmì àtúnlò tí ó wà lórí àmì ìdánimọ̀ náà ṣe àtìlẹ́yìn fún èrò ìdáàbòbò àyíká. Ológbò náà tún so ọjà náà pọ̀ mọ́ ìpolongo ìgbàlà àwọn ẹranko aláìnílé.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Milk Fit Àpẹrẹ Ìṣàkópọ̀ Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Milk Fit Àpẹrẹ Ìṣàkópọ̀ Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Milk Fit Àpẹrẹ Ìṣàkópọ̀ Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Dimensions & Packaging
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Tags
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Production Technology
- PET high permeability bottle
PE bottle cap
BOPP label - Design Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Project Duration
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Operation Flow
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Team Members
- Li.Huang
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