Plant Professor Ìṣe Pàtàkì Oúnjẹ Ìdìpọ̀ by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Plant Professor Ìṣe Pàtàkì Oúnjẹ Ìdìpọ̀
by Hangzhou Chancemate Tech Corp.
Client: Shanghai Jiashang Information Technology Co., LTD
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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About Plant Professor Ìṣe Pàtàkì Oúnjẹ Ìdìpọ̀
Plant Professor jẹ́ ọ̀wọ́ìdìpọ̀ fún ami-ọjà oúnjẹ tí a ṣe láti orí ewéko, tí a ṣe àfojúsùn sí àwọn oníbàárà ọ̀dọ́ tí ń gbé ìlú ńlá ní China. Ọ̀wọ́ náà ní àwọn dumplings fẹ́ẹ́rẹ́, jelly àti kọfí. Àwòrán tí ó dán mọ́rán ṣọ̀kan gbogbo ọ̀wọ́ náà, ó sì ń so ìsọfúnni nípa àwọn èròjà àti kalori pọ̀ sínú ètò ìdámọ̀ kan. A ṣe àwọn àpẹẹrẹ àwòrán àti àwọn àwòrán aláìlójú ní ọ̀nà tí kò le, tí ó dá àyíká balẹ̀ sílẹ̀. Àwọn àmì lórí iwájú fi hàn orúkọ ami-ọjà, ọjà náà àti bí àwọn èròjà ṣe pọ̀ tó. A fi bébà tí a lè tún lò ṣe àwọn àpótí kékeré wọ̀nyí, pẹ̀lú àwọn èròjà títẹ̀wé tí kò ṣe ìpalára sí àyíká, wọ́n sì rọrùn láti kó sínú àpò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Plant Professor Ìṣe Pàtàkì Oúnjẹ Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Plant Professor Ìṣe Pàtàkì Oúnjẹ Ìdìpọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Plant Professor Ìṣe Pàtàkì Oúnjẹ Ìdìpọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensions & Packaging
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Production Technology
- Recyclable paper, environmentally friendly printing materials
- Design Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Project Duration
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Operation Flow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Team Members
- Jin Xie
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