Lay's More Belgian Really Impossible Ìkó Oúnjẹ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Lay's More Belgian Really Impossible Ìkó Oúnjẹ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
- Verify Award Status for #149717
The Design
About Lay's More Belgian Really Impossible Ìkó Oúnjẹ
Lay's More Belgian Really Impossible jẹ́ àgbékalẹ̀ ìkó tí a ṣe fún ìgbà díẹ̀ fún ẹ̀tù ọ̀dùnkún tí wọ́n ń tà ní orílẹ̀-èdè Belgium. Ìkó náà ṣàfihàn àwọn adùn ìbílẹ̀ méjì tuntun tí a ṣe pẹ̀lú Brussels Ketjep. A pe àwọn oníbàárà ará Belgium láti fi àwọn èrò àgbékalẹ̀ tí ó ní àbùdá ìbílẹ̀ tí ó lágbára ránṣẹ́, àwọn èrò méjì tí wọ́n dìbò fún jùlọ ni a sì fi hàn tí a sì fún ní ìyìn lórí àwọn àpò náà. Ọ̀nà yìí jẹ́ ìdáhùn sí ọjà oúnjẹ ìpanu nínú èyí tí àwọn àmì ìbílẹ̀ ń pèsè àwọn adùn àti àwọn ọ̀rọ̀ tí ó bá àwọn ènìyàn mu. Ète àgbékalẹ̀ náà ni láti dá àwọn tí ó ń ra ọjà Lay's dúró àti láti fa àwọn tuntun mọ́ra.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Lay's More Belgian Really Impossible Ìkó Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Lay's More Belgian Really Impossible Ìkó Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Lay's More Belgian Really Impossible Ìkó Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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