Zhenjiu Zhencang Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Zhenjiu Zhencang Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Zhenjiu Chanpinzhongxin
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
- Verify Award Status for #149755
The Design
About Zhenjiu Zhencang Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle
Zhenjiu Zhencang jẹ́ àkójọpọ̀ ìṣàkópọ̀ àti ìfihàn fún ọtí baijiu ti Ṣáínà. Àwọn ìgò náà gbé lé orí àtẹ tí a ṣe ní ìrísí ìkarahun péálì, ìrísí tí a rí ìmísí rẹ̀ láti inú àwòrán The Birth of Venus. Ìrísí gbogbogbò rẹ̀ rán ni létí ọkọ̀ ojú omi alátẹ̀gùn tí ń rìn lórí ìgbì omi. Ìpìlẹ̀ kírísítálì rẹ̀ ni a gbẹ́ pẹ̀lú ilé ọtí ìgbàanì, tí iná LED sì ń tàn án, èyí tí ó ń tọ́ka sí ìtàn gígùn ti olùpèsè náà. A ṣàkópọ̀ irin, igi, PMMA àti pílásítíìkì láti ṣẹ̀dá ohun àkànṣe tí a lè kó pamọ́. Kókó péálì náà ṣàfihàn èrò àmì-ọjà ti ọlá àti iyebíye, nítorí pé ṣíṣe ọtí àti dídá péálì jẹ́ ìlànà tí ó lọ́ra méjèèjì.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Zhenjiu Zhencang Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zhenjiu Zhencang Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zhenjiu Zhencang Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise) - Dimensions & Packaging
- 520mmx250mmx370mm
- Production Technology
- Metal, wood, PMMA, LED light, plastic
- Inspiration
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product. - Team Members
- Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu
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