Longyu Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Líle by Wang Lina is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Longyu Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Líle
by Wang Lina
Client: Shenzhen Jingxi Creative Packaging Design Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #150012The Design
About Longyu Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Líle
Ọ̀rọ̀ Ìwé: Longyu jẹ́ àpẹrẹ ìdìmọ́ra fún wáìnì obì. Àpẹrẹ náà fa ìmísí láti inú àṣà ìbílẹ̀ dírágọ́nì ti China àti láti inú àwọn àkókò oòrùn mẹ́rìnlélógún. Ìgò náà ru àwòrán dírágọ́nì tí a gbé jáde ní ọ̀nà ìtajẹ, tí a ṣe pẹ̀lú apẹrẹ kan ṣoṣo, àti ìṣàpẹẹrẹ dídán tí ó fi ìdí àkókò tí ó yẹ láti pọ́n wáìnì dídùn hàn. Ìbòrí náà ni a fi dígí kírísítàlì ṣe pẹ̀lú ìṣàpẹẹrẹ onírin tí a gbé jáde. Àpótí náà ni a fi bébà tí ó lè jẹrà ṣe, tí ìwọ̀n rẹ̀ jẹ́ milimítà 190 sí 125 sí 310. Ìpín àpótí náà yàgò fún ṣíṣí ìparun lẹ́ẹ̀kan ṣoṣo, nítorí náà a lè pa àpótí náà mọ́ kí a sì tún lò ó gẹ́gẹ́ bí ohun ìṣàfihàn orí tábìlì.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Longyu Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Longyu Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Longyu Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a sauce wine packaging design that promotes the traditional Chinese dragon culture. The visual effect of the oriental dragon flying in the sky is the worship of the dragon totem in ancient times and the inheritance of the traditional Chinese dragon culture. The combination of solar terms means that a good bottle of wine needs time to settle, and the chiseled texture of the bottle body symbolizes the spirit of ingenuity, and a good bottle of wine can only be brewed after time. The wine box is made of environmentally friendly and degradable materials. The structure design adopts the box type of split display to reduce the one-time structure of destructive opening. The process is simplified to the extreme. The awareness of environmental protection packaging is applied to the actual product design. After the product is used, it can As a table display, it has a decorative effect and a secondary use of ornamental home art, which greatly improves the environmental protection of packaging.
- Dimensions & Packaging
- The size of the wine box is 190mm × 125mm × 310mm. The size of the wine bottle is 85mm × 85mm × 25mm. The effect of the dragon totem of the wine bottle adopts the integrated mold opening of relief, combined with the integrated mold release of knocking texture, to achieve the elegant and exquisite integrated molding feel. The bottle cap adopts the glass crystal cap, with the texture of metal relief, and the materials collide with each other, presenting a bold visual effect.
- Tags
- Chinese traditional dragon culture, Chinese 24 solar terms, 12-month Chinese culture, flying dragon sees adults in Tianli, time-honored chisel patterns reflect the ingenuity of good wine and quality, creative design of high-end quality liquor, green design, dragon flying sky The wine stands on the ground, the two poles of the universe and the world are constantly evolving.
- Production Technology
- The material of the wine box is made of biodegradable environmentally friendly paper. The box structure is designed in a split style, and the non-environmental design of the destructive one-time opening is abandoned. High quality, creating an ecological and simple visual effect.
The wine bottle design is integrated into the mold, and the wood grain and the glass are translucent to create a visual hammer that collides with each other. Combined with minimalist craftsmanship, it gives people the most pure, clean, and intuitive experience. Delicate and indistinguishable, it further demonstrates the majestic momentum of the flying dragon in the sky, just like flying through the clouds. - Design Challenge
- How to solve product problems for customers through design
- Inspiration
- Inspired by the oriental dragon in traditional Chinese culture, the visual symbol of the flying dragon surrounded by a 360-degree dragon creates a combination of dragon culture and ancient astrological culture, and integrates classic auspicious elements into wine culture, forming a romantic relationship between dragon and wine. The dragon flies to the sky, the wine stands on the ground, the universe is polarized, the heaven and the earth are created, and life is endless. The ancients believed that the dragon was an auspicious thing and the master of wind and rain. It is a metaphor for the good wishes of things in their heyday.
- Project Duration
- It began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023.
- Operation Flow
- First enter into the discussion of new product development needs, give an analysis of the corresponding brand design for the liquor market research, and then enter the creative brainstorming of designers, we start to dig deep into the dragon culture, and differentiate the exclusive dragon culture that belongs to the brand Performance is the first step we need to make the biggest breakthrough. The next step is to implement the creative design stage. Through continuous sketches and scheme optimization, we have determined our graphic design, and finally the successful proofing of the product, and the actual product returns to the real life market. in the combination. Our design service is not only that, but we will continue to serve products in the future.
- Patents
- 申请号或专利号：202230831957.6
发文序列号：2023021300957740
申请人或专利权人：深圳龙誉酱酒有限公司
发明创造名称：酒瓶（龙誉银龙）
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