Shadlee Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Shadlee Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu
Client: Shadlee Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Shadlee Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu
Ọ̀rọ̀ Ìwé: Shadlee jẹ́ ìtumọ̀ ìdìmọ́ fún oríṣiríṣi ohun mímu mocktail tí kò ní ọtí. A ṣe àwọn ohun mímu yìí fún àwọn tí kò fẹ́ mu ọtí nígbà tí wọ́n bá wà ní àríyá. Adùn márùn-ún ni a gbé kalẹ̀, tí ìgò kọ̀ọ̀kan sì ń gbé àwòrán ẹranko tí ó yàtọ̀. A rọ àwọn ojú ẹranko náà di àwọn ìrísí jiometirí tí ó fẹ́rẹ̀, tí a sì fi ọwọ́ yà wọ́n ní ọ̀nà òde-òní. A lo àwọn àwọ̀ oníyàtọ̀ gíga láti mú kí àwọn ìwé ìdámọ̀ hàn kedere lórí selifu. Ìṣọ̀kan wíwo so gbogbo àwọn ìwé ìdámọ̀ márùn-ún náà pọ̀, nígbà tí àwọn àwòrán aláwọ̀ oníruuru sì ń dá ojú-àyíká aláyọ̀ sílẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Shadlee Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Shadlee Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Shadlee Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.
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