Idẹ Ìdìpò · 2023
Naked Nature Ipanu Bar
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2023 in Ìdìpò
- CLIENT: Depot Creative
- Estimated Number of Design Views: 18,258
- Verification code 9CAD625493 · Verify this award
Colors
About Naked Nature Ipanu Bar
Ìhòhò Iseda sọrọ si aye kan ti o & # 039 ; Apẹrẹ ṣẹda apẹrẹ kan ati ilana ọrọ fun ami iyasọtọ naa ati gbogbo awọn apẹrẹ apoti. Awọn adun ami iyasọtọ naa jẹ asọye nipasẹ titobi nla, ti o ni igboya ti a fi ọwọ iyaworan bulging lati idii, ẹbun kan si otitọ awọn adun inu ti ko le wa ninu. Ede ami iyasọtọ jẹ ere ati otitọ bi apoti naa. Iseda aise ti igi naa ni afihan ninu awọn iwe-ẹri alagbero rẹ, ni lilo ohun-ọṣọ compostable ile. Awọn SRT & # 039; ti wa ni titẹ CMYK pẹlu awọ iranran 1 ati ohun gbogbo-lori satin olomi varnish.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Naked Nature Ipanu Bar jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Naked Nature Ipanu Bar yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Naked Nature Ipanu Bar ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
