Dog Yep Iṣẹ Akọkọ: Ìdìí Ìjẹ-ìgbafẹ́ fún Ọ̀sìn by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Dog Yep Iṣẹ Akọkọ: Ìdìí Ìjẹ-ìgbafẹ́ fún Ọ̀sìn
Client: Chiapa Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Dog Yep Iṣẹ Akọkọ: Ìdìí Ìjẹ-ìgbafẹ́ fún Ọ̀sìn
Ọ̀rọ̀ Ìwé: Dog Yep jẹ́ èròǹgbà ìdìí fún ọ̀wọ́ àwọn ìjẹ-ìgbafẹ́ aja tí ó ní iṣẹ́ pàtàkì. Àkọ́kọ́ ẹ̀yà àmì-ọjà náà ń tọ́ka sí èrò náà pé àwọn aja gbọ́dọ̀ máa ṣeré kí wọ́n sì máa ṣiṣẹ́ takuntakun, ó sì tún ń tún àpẹẹrẹ àwòrán ìjẹ-ìgbafẹ́ náà ṣe. Àwọn àwòrán ohun kikọ àti àwọn àwọ̀ dídán ṣe ìrísí eré-ìdárayá kan tí ó sì mú kí ọ̀wọ́ ọjà náà rọrùn láti ṣàkíyèsí lórí àwọn pẹpẹ ìtajà àti nínú àwọn ìtajà orí ẹ̀rọ ayélujára. A ń gbé àwọn ìjẹ-ìgbafẹ́ náà kalẹ̀ nínú àwọn ìdìí kánì tí a yàn láti bá ẹ̀ka ọjà náà mu. Ète tí ó wà lẹ́yìn Dog Yep ni láti gbaniníyànjú fún eré àti ìṣiṣẹ́ takuntakun nípasẹ̀ ìjẹunjẹ tí ó ní ìlera.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Dog Yep Iṣẹ Akọkọ: Ìdìí Ìjẹ-ìgbafẹ́ fún Ọ̀sìn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dog Yep Iṣẹ Akọkọ: Ìdìí Ìjẹ-ìgbafẹ́ fún Ọ̀sìn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dog Yep Iṣẹ Akọkọ: Ìdìí Ìjẹ-ìgbafẹ́ fún Ọ̀sìn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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