Idẹ Ìdìpò · 2023
Oat Milk Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2023 in Ìdìpò
- CLIENT: Wallrus Design Studio
- Estimated Number of Design Views: 16,754
- Verification code D64C8C9A8B · Verify this award
Colors
About Oat Milk Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu
Ọ̀rọ̀ Ìwé: Oat Milk jẹ́ ìṣẹ̀dá ìdìmọ́ fún ohun mímu wàrà tí a ṣe láti inú ewéko, tí a ṣe láti inú oats. Ìdìmọ́ náà jẹ́ àpótí káàtù aláìlábùkù (aseptic carton) tí ó ní ìwọ̀n 85 mm ní ìbú, 85 mm ní ìjìnlẹ̀, àti 230 mm ní gíga, a sì lo ọ̀nà ìtẹ̀wé flexographic láti fi àwòrán sí i. Àwòrán àwọn ọ̀dọ́ tí wọ́n ní onírúurú ìgbésí ayé ni a fi hàn lórí ìdìmọ́ náà láti fi hàn pé ohun mímu náà jẹ́ tuntun àti oúnjẹ oníjẹ̀mọ́jẹ̀. Àwọn àṣà ìlera ojoojúmọ́ ni a fi hàn nínú àwọn àwòrán náà lọ́nà tí kò fi ọ̀rọ̀ hàn kedere. Ìṣẹ̀dá náà ní ète láti dúró jáde lórí pẹpẹ ìtajà àti láti pe àwọn oníbàárà tí kò tíì mọ̀ ìtọ́wò oat milk láti gbìyànjú rẹ̀.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Oat Milk Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Oat Milk Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Oat Milk Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Image Credits
- Mockup: Wallrus Design Studio