Zao from Xinghua Village Ìṣàpẹ̀rẹ̀ Ìgò Ọtí Líle by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Zao from Xinghua Village Ìṣàpẹ̀rẹ̀ Ìgò Ọtí Líle
Client: Qiangyuanzao
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Zao from Xinghua Village Ìṣàpẹ̀rẹ̀ Ìgò Ọtí Líle
Zao láti Abúlé Xinghua jẹ́ àṣàrò ìṣàpẹ̀rẹ̀ fún ọtí líle ti Ṣáínà. Àwòrán àkọ́kọ́ tí a yà fi hàn ìlànà bí a ṣe ń gbin àlìkámà tí a sì ń sọ ọ́ di ọtí líle. Àmì ìkọ̀wé Ṣáínà fún orúkọ ẹ̀yà ọjà náà ni a so pọ̀ mọ́ àwọn lẹ́tà Gothic ti Yúróòpù. Àwọn ìlà tín-ínrín àti àwọn àṣà ọnà ìṣelọ́ṣọ̀ọ́ so àṣà ìbílẹ̀ pọ̀ mọ́ àṣàrò òde òní. Àmì ìdánimọ̀ ọjà náà lo ìlànà ìtẹ̀wé fàdákà pẹ̀lú àwọn ìlà tín-ínrín, àpótí náà sì lo àwọn ìlà dúdú UV tí a lè fi ọwọ́ kàn mọ̀. Ìgò tí ó fọ́ hàn kedere fi àwọ̀ mímọ́ ti ọtí líle náà hàn. Ète àṣàrò náà ni láti fi ọtí líle ti Ṣáínà hàn fún àwọn ọ̀dọ́ àti fún àwọn ènìyàn oríṣiríṣi àṣà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Zao from Xinghua Village Ìṣàpẹ̀rẹ̀ Ìgò Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zao from Xinghua Village Ìṣàpẹ̀rẹ̀ Ìgò Ọtí Líle yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zao from Xinghua Village Ìṣàpẹ̀rẹ̀ Ìgò Ọtí Líle jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- Team Members
- Chunyang Wang
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