Waggner Coffee Iṣẹ́ Pàtàkì: Ìdìmọ́ Kọfí by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2023
Waggner Coffee Iṣẹ́ Pàtàkì: Ìdìmọ́ Kọfí
Client: Wallrus Design Studio
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #151041The Design
About Waggner Coffee Iṣẹ́ Pàtàkì: Ìdìmọ́ Kọfí
Ọ̀rọ̀ Ìwé: Waggner Coffee jẹ́ àpẹẹrẹ ìdìmọ́ fún ami-ọjà kọfí ti Jámánì. A ya àwòrán àwọn fèrèsé onígi ìgbàanì ti Jámánì sára àpò náà, tí a fi ọ̀nà ìlà (linear style) yà, pẹ̀lú àmì ami-ọjà náà tí a gbé sí àárín gbùngbùn. Àmì náà ń fi àgbọ̀nrín kan hàn tí ó jókòó nínú ilé rẹ̀ tí ó sì ń mu kọfí, pẹ̀lú ìmọ́lẹ̀ lẹ́yìn rẹ̀, tí ó jẹ́ ìtọ́kasí sí àwọn ènìyàn tí ń dúró jí ní òru tí wọ́n sì ń mu kọfí. A tẹ àpẹẹrẹ náà pẹ̀lú ọ̀nà ìtẹ̀wé rotogravure sórí àpò kọfí tí a fi irin bò, tí ìwọ̀n rẹ̀ jẹ́ millimeters 100 ní ìbú, 70 ní ìjìnlẹ̀, àti 280 ní gígùn. Ète náà ni láti mú kí ami-ọjà náà rọrùn láti mọ̀ lára àwọn ọjà mìíràn tí ó kún sórí pẹpẹ ìtajà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Waggner Coffee Iṣẹ́ Pàtàkì: Ìdìmọ́ Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Waggner Coffee Iṣẹ́ Pàtàkì: Ìdìmọ́ Kọfí yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Waggner Coffee Iṣẹ́ Pàtàkì: Ìdìmọ́ Kọfí nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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