Switchbag Àpò Ẹ̀hìn by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Àṣà àti Ìrìnàjò Competition Category.

IdẹOhun Ọ̀ṣọ́· 2024

Switchbag Àpò Ẹ̀hìn

by Stephanie Branco

Client: ASA Leather Work

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun Ọ̀ṣọ́ Category

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Colors

The Design

About Switchbag Àpò Ẹ̀hìn

A dá Switch Bag látara ipa ajàkálẹ̀-àrùn náà, ó sì ṣe àfihàn àwọn ojú méjì ti ìwà ènìyàn. Àwọn ilé ayaworan àti olùyàwòrán Mondrian ni ó fúnni ní ìmísí rẹ̀. Òde ohun yìí jẹ́ kékeré tí ó sì dákẹ́, tí ó yàtọ̀ sí inú rẹ̀ tí ó ní àwọn àpótí aláwọ̀ dídùn. Àwọn àpótí wọ̀nyí tí ó ní oofa lè jẹ́ gbígbé àti ṣíṣe àtúnṣe gẹ́gẹ́ bí ìnílò olùlò. Ó yí padà di àpò ẹ̀hìn, ibi iṣẹ́/ilé àrìnkiri, ohun ọ̀ṣọ́ ilé, tàbí ẹ̀rọ ìṣètò, ó sì fara mọ́ àyíká oríṣiríṣi, tí ó ń ṣàfihàn agbára ìfaradà tí a nílò ní àwọn àkókò líle.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Switchbag Àpò Ẹ̀hìn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Switchbag Àpò Ẹ̀hìn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Switchbag Àpò Ẹ̀hìn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.