Pavanpet Oúnjẹ Ẹranko Ọ̀sìn by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Pavanpet Oúnjẹ Ẹranko Ọ̀sìn
Client: Pavanpet
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #151937The Design
About Pavanpet Oúnjẹ Ẹranko Ọ̀sìn
Ní ìgbà púpọ̀, nítorí pé ènìyàn máa ń kà àwọn ẹranko ọ̀sìn sí ọmọ ẹgbẹ́ ìdílé wọn àti ọmọ, àpẹrẹ ibi ìdì náà jẹ́ ti àwòrán eré-ìdárayá. Lílo àwọn ohun-kikọ le mú ìsopọ̀ pẹ̀lú olùwòran lágbára àti ṣẹ̀dá àyíká tí ó fàní mọ́ra. Nítorí èyí, ibi ìdì náà ní ìsopọ̀ ríran tí ó pàtàkì àti pàtó. A ṣe àpẹrẹ ojú àwọn ẹranko náà láti ọgbọ́n púpọ̀, ẹ̀rín músẹ́ àti ìdùnnú wọn sì hàn kedere, èyí tí ó fi ipa tí ọjà yìí ní lórí wọn hàn. Lílo àwọn àwọ̀ tí ó rọrùn láìsí àlàyé ń ṣẹ̀dá òye tí ó dára jùlọ lórí àwòrán àti èrò-ìmúṣẹ náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Pavanpet Oúnjẹ Ẹranko Ọ̀sìn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pavanpet Oúnjẹ Ẹranko Ọ̀sìn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pavanpet Oúnjẹ Ẹranko Ọ̀sìn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Dimensions & Packaging
- W: 200 mm
H: 400 mm
D: 80 mm - Tags
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- Production Technology
- Matte three-layer packaging with aluminum
printing method: rotogravure - Design Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Project Duration
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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