Neev Ìdìpọ̀ Ice Cream by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Neev Ìdìpọ̀ Ice Cream
Client: Neev
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #151980The Design
About Neev Ìdìpọ̀ Ice Cream
Nínú àpẹẹrẹ yìí, tí a fi orúkọ rẹ̀ jẹ́ pẹ̀lú àwọn ìlànà orin, a gbìyànjú láti ṣe ìbámu àwọn àwòrán tó wà lórí ìdìpọ̀ náà pẹ̀lú orúkọ ọ̀kọ̀ọ̀kan ọja. A ya àwọn àwòrán náà ní ọ̀nà tó rọrùn pẹ̀lú ìlànà tó lẹ́wà àti àwọ̀ oríṣiríṣi tó bá àdídùn ọ̀kọ̀ọ̀kan ice cream náà mu. Nínú àpẹẹrẹ ìdìpọ̀ yìí, a ti ṣẹ̀dá ìbáṣepọ̀ kan láàárín orin àti àwọn àdídùn ice cream. Èrò ìdìpọ̀ yìí ni láti da àwọn ìmọ̀lára oríṣiríṣi tí gbígbọ́ orin àti jíjẹ ice cream pọ̀. Nítorí náà, o lè fẹ́ láti ní ìrírí rẹ̀ kí o sì tẹ́tí sí orin kan tó ní àkòrí kan náà bí o ṣe ń jẹ ice cream.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Neev Ìdìpọ̀ Ice Cream jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Neev Ìdìpọ̀ Ice Cream yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Neev Ìdìpọ̀ Ice Cream nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
- Dimensions & Packaging
- Capacity: 170 ml
Mouth: 80mm
Depth: 62mm - Tags
- Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
- Production Technology
- Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability - Design Challenge
- Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
- Research
- Behavioral examination, etc
- Inspiration
- The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
- Project Duration
- The project started in October 2022 and finished in April 0223 in Shiraz, Iran
- Operation Flow
- The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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