Hernuta Day Ìdìpọ̀ Èso Gbígbẹ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Hernuta Day Ìdìpọ̀ Èso Gbígbẹ
Client: Hernuta Day
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Hernuta Day Ìdìpọ̀ Èso Gbígbẹ
Nínú ìdìpọ̀ tí a ṣe àpẹẹrẹ rẹ̀, ìwà àwòrán Ọ̀gbẹ́ni Hernuta jẹ́ ọ̀kan lára àwọn ẹ̀yà àkànṣe ti ìdìpọ̀ yìí, èyí tí ó jẹ́ ìwà àwòrán ìrìn-àjò nínú ayé èso líle. Àwọn ẹ̀yà míràn ti àpẹẹrẹ náà pẹ̀lú ìrọ̀rùn ti àpẹẹrẹ ìdìpọ̀ náà (ẹ̀yìn funfun pẹ̀lú àwòrán gidi ti ọja náà nípa lílo àwòrán dúdú àti funfun bí ìrònú). Ìdìpọ̀ kọ̀ọ̀kan sọ ìtàn ìrìn-àjò kan àti ní àkókò kan náà, o rí àwọn ìdìpọ̀ tí ó ní agbára àti pàtàkì.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Hernuta Day Ìdìpọ̀ Èso Gbígbẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hernuta Day Ìdìpọ̀ Èso Gbígbẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hernuta Day Ìdìpọ̀ Èso Gbígbẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
- Dimensions & Packaging
- All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
- Tags
- Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
- Production Technology
- The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
- Design Challenge
- Creating an attractive character with high capabilities that will surprise the viewer with activities.
- Research
- Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. - Inspiration
- Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
- Project Duration
- The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
- Image Credits
- All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
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