Idẹ Ìdìpò · 2024
The Wine Bag Ìdípo
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2024 in Ìdìpò
- CLIENT: The Wine Bag
- Estimated Number of Design Views: 17,784
- Verification code B8F931E0A1 · Verify this award
Colors
About The Wine Bag Ìdípo
A ṣe é pàtó fún Lidl gẹ́gẹ́ bí Ẹ̀dà Àkànṣe Kérésìmesì, AS ṣẹ̀dá ìdípo fún wáìnì-nínú-àpótí alábọ̀-gbígbẹ́ 1.5lt fún oníbàárà The Wine Barrel. A ṣe àpẹẹrẹ àpótí náà láti jọ àpò ọwọ́, pẹ̀lú àfikún àwọn eroja wúrà láti mú ìmọ̀lára àjọyọ̀ àti ọlá wá. Ìfikún àwọ̀ awọ ẹran mu ìrísí rẹ̀ ga sókè, tí ó fún un ní ìmọ̀lára òtítọ́ àti ìyebíye. Láti parí ìyípadà náà, a so okùn pupa mọ́ ọn gẹ́gẹ́ bí okùn-gígùn, tí ó fún àpẹẹrẹ àpò náà ní ìdájú òtítọ́.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
The Wine Bag Ìdípo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé The Wine Bag Ìdípo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. The Wine Bag Ìdípo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
