Daity Galaxy Ìwé Ìbora Ice Cream by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Daity Galaxy Ìwé Ìbora Ice Cream
Client: Daity Galaxy
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #152400The Design
About Daity Galaxy Ìwé Ìbora Ice Cream
Àpẹẹrẹ ìwé ìbora ice cream yìí ń pe àwọn olùwò wá sínú ayé àròsọ tí ó kún fún ìmọ̀ràn àti ìyanu. Ó gba àmì látara ẹ̀mí òmìnira inú ọkàn ọmọdé, ó sì ń jí ìrántí àtijọ́, ìmúná àti ayọ̀ dìde nínú gbogbo ẹni, láìka ọjọ́ orí wọn. Àwọn àwọ̀ alágbádùn àti àwọn àwòrán tí ó ń ṣeré ń sọ àwọn ìtàn àkànṣe tí ó ń jí ọmọdé inú wa dìde. A ṣe gbogbo ẹ̀yà pẹ̀lú ìṣọ́ra láti tan ìfẹ́-mọ̀ sókè, nígbà tí lílo àwọn ọ̀nà ìyàwòrán-omi ń ṣàfikún ìrọ̀rùn, ìmọ̀lára àti ìjìnlẹ̀ ọnà sí gbogbo àpẹẹrẹ náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Daity Galaxy Ìwé Ìbora Ice Cream jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Daity Galaxy Ìwé Ìbora Ice Cream yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Daity Galaxy Ìwé Ìbora Ice Cream ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
- Dimensions & Packaging
- Capacity: 600 ml ice cream,
- Tags
- Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
- Inspiration
- This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now in Shiraz, Iran
- Operation Flow
- The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
- Patents
- Idea & Package Design: Mohsen Koofiani
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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