Pazhu Winery Iṣẹ Akọkọ: Ìṣàpáti Wáìnì by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Pazhu Winery Iṣẹ Akọkọ: Ìṣàpáti Wáìnì
by Yanhui Zhang
Client: Wuhan PUFINE Creative Technology Co., Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Pazhu Winery Iṣẹ Akọkọ: Ìṣàpáti Wáìnì
Ọ̀rọ̀ Ìwé: Pazhu Winery jẹ́ ìṣàpáti tí a ṣe fún wáìnì èso ajara tí a ń ṣe ní Tibet. Àpótí òde tẹ̀le ìlànà ilé-iṣẹ́ àwòrán ilé ti Potala Palace, pẹ̀lú àwọ̀ pupa ochre àti àwọ̀ òkúta yẹlò gẹ́gẹ́ bí àwọ̀ pàtàkì. A ṣe àwòrán PET náà pẹ̀lú ìlànà ìtẹ̀wé ultraviolet onídìí mẹ́sàn-án. Àwọn àpẹẹrẹ ìbùkún oríire, àsíá àdúrà, ẹ̀ka ajara àti àwọn ẹranko agbègbè ni a fi àwòrán han ní ọ̀nà àṣà ìbílẹ̀. Nọ́mbà 3716 ń tọ́ka sí ibi gíga ilé-iṣẹ́ wáìnì náà wà. Nígbà tí a bá ṣí àpótí náà ní ìsókí, àwòrán àwọn òkè tí ó yí ká yóò farahàn. Àpótí ẹ̀bùn náà ní ìwọ̀n 112 by 112 by 380 milimítà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Pazhu Winery Iṣẹ Akọkọ: Ìṣàpáti Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Pazhu Winery Iṣẹ Akọkọ: Ìṣàpáti Wáìnì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Pazhu Winery Iṣẹ Akọkọ: Ìṣàpáti Wáìnì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Dimensions & Packaging
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Tags
- Tibet, extremely high altitude, national features, Pazhu Winery
- Production Technology
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Design Challenge
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Research
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
- Team Members
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang
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