Smoothies Àmì Ìdánimọ̀ Oúnjẹ by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Smoothies Àmì Ìdánimọ̀ Oúnjẹ
Client: ABC Design Communication
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #152745The Design
About Smoothies Àmì Ìdánimọ̀ Oúnjẹ
Nínú ayé tí ó ń lọ síwájú nígbà gbogbo tí àkókò sì ń yára, àwọn omi elébùúró Jean Paul Lab dáhùn pẹ̀lú kẹ̀kẹ́ gígun nínú àpótí mẹ́fà tí ó kún fún ìgbádùn àti àdídùn tí ó dára. Àwọn awakẹ̀kẹ́ di àmì òmìnira. Ní gbogbo àkókò ìgbà ọdún, wọ́n ń lọ láìṣe déédé pẹ̀lú ìgboyà, wọ́n ń ṣàwárí àwọn ọ̀nà tí ó ń kún ayé wọn fún ìgbádùn, gẹ́gẹ́ bí àdídùn tí ó pamọ́ sínú omi elébùúró náà. Ó tó àkókò láti tú ọkàn sílẹ̀ kí o sì rìnàjò lọ sí ayé ìyanu àdídùn Jean Paul Lab nípa títẹ̀lé àwọn ọ̀nà ìgbádùn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Smoothies Àmì Ìdánimọ̀ Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Smoothies Àmì Ìdánimọ̀ Oúnjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Smoothies Àmì Ìdánimọ̀ Oúnjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- Dimensions & Packaging
- Label: Width 110mm x Height 160mm
- Tags
- smoothies, jean paul lab, vintage, packaging
- Production Technology
- The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. - Design Challenge
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- Research
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. - Inspiration
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.
The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors - Project Duration
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- Operation Flow
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
- Team Members
- George Ziakas
Costas Lakis
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