Xijiu Liquor Àkópamọ́ Ọtí Líle by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Xijiu Liquor Àkópamọ́ Ọtí Líle
by Yamin Zhu
Client: Forty-Nine Union Design Department
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #152860The Design
About Xijiu Liquor Àkópamọ́ Ọtí Líle
Ìgò tí a ṣe àpẹẹrẹ rẹ̀ dáradára, tí a fi àmì-lẹ́tà Ṣáínà "Xi" látọ́nà mẹ́rin ṣe lọ́ṣọ́, ń jẹ́ àmì ayọ̀ àti ìdùnnú. Àwọ̀ pupa Ṣáínà rẹ̀ tó ń tan yòò jẹ́ kó yẹ fún àwọn àsìkò ayẹyẹ. Àdàpọ̀ tó péye ti ìbòrí róńgódó àti ara onígun mẹ́rin ń ṣe àfihàn ìmọ̀ ọgbọ́n àtijọ́ Ṣáínà. Nígbà tí a bá fi wọ́n jọ, àwọn ìgò náà ń mú àmì ayọ̀-ìlọ́po-méjì tó ṣe iyebíye wá létí, èyí tó jẹ́ aṣojú àṣà ìgbéyàwó ìbílẹ̀. Àpẹẹrẹ yìí kì í ṣe pé ó ń bu ọlá fún ohun-ìní àṣà nìkan, ṣùgbọ́n ó tún ń mú ìrírí olùlò dára sí i, nípa pípèsè ètò tó ní àyànfẹ́ tó sì rọrùn láti mú fún lílò láìnílágara.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Xijiu Liquor Àkópamọ́ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Xijiu Liquor Àkópamọ́ Ọtí Líle yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Xijiu Liquor Àkópamọ́ Ọtí Líle nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
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