Forty-Nine Union Liquor Ìdìpọ̀ Ọtí Àmujá by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2024
Forty-Nine Union Liquor Ìdìpọ̀ Ọtí Àmujá
by Yamin Zhu
Client: Forty-Nine Union Design Department
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #152984The Design
About Forty-Nine Union Liquor Ìdìpọ̀ Ọtí Àmujá
Àkójọpọ̀ yìí ní ìkòkò pɔ́síléènì funfun, tí ó wá láti ìlú kan nínú orílẹ̀-èdè Ṣáínà, ibi ìbí ọlá iṣẹ́-ọnà pɔ́síléènì. Ó wà pẹ̀lú ẹ̀là-pínpín tí a ṣe lọ́ṣọ́ pẹ̀lú àpẹrẹ láti Ìjọba Shang olókìkí, pẹ̀lú ife ọtí kékèké mẹ́rin àti agbá fọ́ọ̀mù tí a fi pɔ́síléènì aláwọ̀ búlúù àti funfun ṣe. A gbé wọn kalẹ̀ lẹ́wà nínú àpótí igi tí ó gbòòrò. Ẹ̀kọ́ọ̀kan jẹ́ àpẹẹrẹ pàtàkì ti àṣà ìṣe Ṣáínà, tí ó ń kó ìlànà àìlópin ti ìṣàwárí, ìfaradà àti ìtọ́jú ọgbọ́n ogún àṣà pamọ́.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Forty-Nine Union Liquor Ìdìpọ̀ Ọtí Àmujá jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Forty-Nine Union Liquor Ìdìpọ̀ Ọtí Àmujá yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Forty-Nine Union Liquor Ìdìpọ̀ Ọtí Àmujá ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
- Dimensions & Packaging
- Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.
The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.
The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.
Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal. - Design Challenge
- There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
- Research
- The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
- Inspiration
- Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
- Project Duration
- The project started in April 2023 in Shanxi, China and finished in May 2023.
- Operation Flow
- This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
- Patents
- 202330374354.2
202330374352.3
202330374350.4
202330374346.8
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