Eidon Avec Iṣẹ́ Pàkó Ọtí Bíà by Lin Zhang and Chengbin Jiang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Eidon Avec Iṣẹ́ Pàkó Ọtí Bíà
by Lin Zhang and Chengbin Jiang
Client: China Qingdao Eidon Avec Beer Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #153437The Design
About Eidon Avec Iṣẹ́ Pàkó Ọtí Bíà
Eidon Avec jẹ́ àpótí ẹ̀bùn tí a ṣẹ̀dá fún ọ̀wọ́ ìdánwò adùn ọtí bíà mẹ́rin tí a ṣe pẹ̀lú ọwọ́. Àpótí náà ní ìgò aluminiomu mẹ́rin nínú, ọ̀kọ̀ọ̀kan tó ga ní milimítà 250, tí ó wà nínú àpótí ìta kan tí gígùn rẹ̀ jẹ́ milimítà 420, gíga rẹ̀ jẹ́ milimítà 270, àti ìjìnlẹ̀ rẹ̀ jẹ́ milimítà 130. Àwòrán ìpilẹ̀ṣẹ̀ mẹ́rin ni a fi ọwọ́ yà tí a sì tún ṣe àtúnṣe rẹ̀ ní ọ̀nà dígítà, ọ̀kan fún ọtí bíà kọ̀ọ̀kan. Àwọn iṣẹ́ ọnà wọ̀nyí ń pín ìtàn àròsọ àdììtú kan tí a mú ìmísí rẹ̀ láti inú àwọn ìtàn àtẹnudẹ́nu ilẹ̀ Yúróòpù àti láti inú iṣẹ́ ọnà ṣíṣe ọtí bíà. Ìwọ̀n ìgò ńlá náà fún àyè sí àwọn àwòrán tó lágbára tó sì fani mọ́ra. Àpótí náà tún dára fún fífi ṣe ẹ̀bùn nígbà àkókò àjọyọ̀ àti àsè.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Eidon Avec Iṣẹ́ Pàkó Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Eidon Avec Iṣẹ́ Pàkó Ọtí Bíà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Eidon Avec Iṣẹ́ Pàkó Ọtí Bíà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec". - Dimensions & Packaging
- Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
- Tags
- Craft beer design，China design，illustration design
- Production Technology
- In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
- Design Challenge
- The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
- Research
- In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.
First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.
Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client. - Inspiration
- We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
- Project Duration
- The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
- Team Members
- Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng
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