Ideamix Lab Iṣẹ Akọkọ: Ìpapọ̀ Ohun Mimu by Qichao An is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Ideamix Lab Iṣẹ Akọkọ: Ìpapọ̀ Ohun Mimu
by Qichao An
Client: Mornice Brand Design
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #153799The Design
About Ideamix Lab Iṣẹ Akọkọ: Ìpapọ̀ Ohun Mimu
Ọ̀rọ̀ Ìwé: Ideamix Lab jẹ́ àpẹrẹ ìpapọ̀ fún ọ̀wọ́ ohun mimu tíì eléso. Ọ̀wọ́ yìí ní adùn mẹ́ta: tíì dúdú tí a fi sitiroberi ṣe, tíì aláwọ̀ ewé jasmine tí a fi mangoro ṣe, àti tíì aláwọ̀ ewé tí a fi plum aláwọ̀ ewé ṣe. Ọ̀kọ̀ọ̀kan adùn ni a fi àwọ̀ pàtàkì kan sàmì sí, tó mú kí ó rọrùn láti fi ìyàtọ̀ sáàárin àwọn onírúurú mẹ́tẹ̀ẹ̀ta náà. Iwájú àpótí kọ̀ọ̀kan fi àwọn àwòrán eléso onígun mẹ́rin hàn tí ó ń tọ́ka sí adùn náà tí ó sì gbé àmì ìdánimọ̀ ọjà náà. Àwọn ohun mimu náà kò ní àfikún kankan àti pé kò ní ṣúgà. Àpótí kọ̀ọ̀kan ní ìwọ̀n gígùn 65 mm, ìjìnlẹ̀ 65 mm, àti gíga 115 mm.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Ideamix Lab Iṣẹ Akọkọ: Ìpapọ̀ Ohun Mimu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Ideamix Lab Iṣẹ Akọkọ: Ìpapọ̀ Ohun Mimu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Ideamix Lab Iṣẹ Akọkọ: Ìpapọ̀ Ohun Mimu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 115mm
- Tags
- Package design，Drink Design，Oriental design，Chinese Flavordesign
- Production Technology
- This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
- Design Challenge
- In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
- Research
- Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
- Inspiration
- Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
- Project Duration
- The project started in September, 2022
- Operation Flow
- Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
- Team Members
- Qichao An
- Image Credits
- Qichao An
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