Meow Àpótí Ìgbéjáde Oníṣẹ́-Púpọ̀ by Yanxuan Design Center is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Meow Àpótí Ìgbéjáde Oníṣẹ́-Púpọ̀
Client: Netease Yanxuan Trading Co. Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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About Meow Àpótí Ìgbéjáde Oníṣẹ́-Púpọ̀
Meow jẹ́ àpótí ìgbéjáde tó yọrí sí àwọn ológbò àti ilé. Nípa ìmúdára ọlọ́gbọ́n nínú ìlànà gígé àti ìrísí rẹ̀, kò kàn ṣiṣẹ́ ìkójọpọ̀ àti ìgbéjáde ọjà nìkan ṣùgbọ́n ó tún lè ká sínú ilé ológbò tó ní ìlò tó sì fani mọ́ra lórùn ní ìrọ̀rùn. Àpẹẹrẹ ìmúdára kékeré yìí ṣèdéwò ìṣelọ́pọ̀ iye-owó kékeré ó sì ń ṣe ìgbélaruge àtúnlò àwọn àpótí ìgbéjáde, ó ń ṣàfihàn ìwà ọ̀rẹ́-ẹranko-ọ̀sìn àti ìmọ̀ nípa àyíká tó ní ìbámu pẹ̀lú àwọn ìnílò ọkàn àwọn olùní-ẹranko-ọ̀sìn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Meow Àpótí Ìgbéjáde Oníṣẹ́-Púpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Meow Àpótí Ìgbéjáde Oníṣẹ́-Púpọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Meow Àpótí Ìgbéjáde Oníṣẹ́-Púpọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- · Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper.
· Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious.
· Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats.
· Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats. - Dimensions & Packaging
- Width320mm x Depth280mm x Height200mm
- Tags
- Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly.
- Production Technology
- Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons.
- Design Challenge
- There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience.
- Research
- The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes.
- Inspiration
- The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space.
- Project Duration
- The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry.
- Operation Flow
- This is a multi-functional logistics box that can be used as both a logistics box and a cat house.
In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip.
After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest.
The entire process is easy and enjoyable. - Patents
- CN307881819S Zhang XiuMin 2023 China.
ZL 2022 2 3152752.9 LiShuQin Zhang XiuMin 2023 China. - Team Members
- Zhang Xiumin, Quan Xinyi, Li Shuqin and Yang Wenhao
- Image Credits
- Image Chen Zenan and Quan Xinyi
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