The Drum of Heaven and Earth Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Líkọ́ by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
The Drum of Heaven and Earth Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Líkọ́
by Hai Zhu
Client: Shanxi Fenyangwang Wine Industry Co., Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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The Design
About The Drum of Heaven and Earth Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Líkọ́
Ọ̀rọ̀ Ìwé: Àkó Ọ̀run àti Ilẹ̀ jẹ́ ìdáwọ́lé pákéèjì ìgò fún ọtí líkọ́ Baijiu ti Ṣáínà tó wọn 25 kg. Ìrísí rẹ̀ farawé àkó ogun ìgbàanì, tí a mú ìmísí láti inú àkó Gbogun-ológun Guo Ziyi ti Ìjọba Tang. Àwọn dírágọ̀nì àti Pixiu tí a fín jáde, tí í ṣe ẹranko oríire nínú àṣà Ṣáínà, ni a so pọ̀ mọ́ ìkọ̀wé ọnà-àrà nínú fọ́ọ̀mù ìtajà onígun mẹ́ta tí ọwọ́ lè fọwọ́ kàn án rí i. Wíwúlò wúrà àti fífín jáde mú kí ojú rẹ̀ ní ìdarapọ̀ tó lọ́ràá. Àwọn ọ̀pá àkó tó wà ní ìhà méjèèjì lè jẹ́ ohun èlò tí a fi ń kó nǹkan sí, tó fi jẹ́ pé a lè pín ọtí líkọ́ náà pẹ̀lú ẹlòmíràn. Ìwọ̀n pákéèjì náà jẹ́ 565 nípasẹ̀ 209 nípasẹ̀ 742 mm.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
The Drum of Heaven and Earth Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Líkọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé The Drum of Heaven and Earth Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Líkọ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún The Drum of Heaven and Earth Iṣẹ́ Àkọ́kọ́: Ìdì Ọtí Líkọ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
- Dimensions & Packaging
- product dimensions, 565 mm x 209 mm x 742 mm
- Tags
- Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
- Production Technology
- Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
- Design Challenge
- The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
- Research
- The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
- Inspiration
- Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
- Project Duration
- This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
- Operation Flow
- The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
- Team Members
- Hai Zhu
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