Imoment Ẹ̀ka Wáìnì Aláìlágbára Púpọ̀ by Hu Wan and Li Jianpeng

Imoment Ẹ̀ka Wáìnì Aláìlágbára Púpọ̀ by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Oúnjẹ, Ohun Mímu àti Ọnà Oúnjẹ Competition Category.

IdẹỌnà Oúnjẹ· 2024

Imoment Ẹ̀ka Wáìnì Aláìlágbára Púpọ̀

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ọnà Oúnjẹ Category

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Colors

The Design

About Imoment Ẹ̀ka Wáìnì Aláìlágbára Púpọ̀

Àwọn olùra ọ̀dọ́ máa ń mu àwọn ọtí aláìlágbára púpọ̀ láti lè ní ìtura díẹ̀ tí ó ń mú ìsinmi wá, ayọ̀ àti pínpín pẹ̀lú àwọn ẹlòmíràn. Ó ràn wọ́n lọ́wọ́ láti ní ìrírí àwọn àkókò tiwọn dáadáa nígbà tí wọ́n bá ń ṣí àwọn ọtí imoment, àmì ọjà pàtàkì jùlọ ti imoment ni ìpinnu rẹ̀ láti fi àwọn àkókò tí ó yanilẹ́nu, tí ó lẹ́wà, àti tí kò ṣe é gbàgbé hàn nínú ẹ̀ka aláìlágbára púpọ̀ nípa apẹrẹ tí a fi wé pọ̀ pẹ̀lú ọ̀pọ̀lọpọ̀ àwọn ọjà tí ó jọra lórí ọjà. Nípa dídàpọ̀ ìparamúdùn tí ojú rí àti ti ara, ọjà náà ń pèsè ìrírí ìmúrasílẹ̀ ti ìparamúdùn díẹ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Imoment Ẹ̀ka Wáìnì Aláìlágbára Púpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Imoment Ẹ̀ka Wáìnì Aláìlágbára Púpọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Imoment Ẹ̀ka Wáìnì Aláìlágbára Púpọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng