White and Blue Porcelain Iṣẹ Akọkọ: Ìdìmọ́ra Ìgò Ọtí by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
White and Blue Porcelain Iṣẹ Akọkọ: Ìdìmọ́ra Ìgò Ọtí
by Hai Zhu
Client: Shanxi Blue and White Porcelain Distillery Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #154717The Design
About White and Blue Porcelain Iṣẹ Akọkọ: Ìdìmọ́ra Ìgò Ọtí
Ọrọ Iwe: Amọ Funfun ati Bulu jẹ́ apẹrẹ ìdìmọ́ra ìgò tí a ṣẹ̀dá fún Baijiu ti Ṣáínà tí ó ga jùlọ. Ìrísí ìgò náà ń tẹ̀lé àpẹẹrẹ ìgò Yuhuchun tí ó dàbí èso pia, tí ọrùn rẹ̀ tín-ínrín sì mú kí ọtí náà rọrùn láti mú àti láti sìn. Àwọ̀ bulu àti funfun tí a lò ni a mú wá láti inú amọ̀ ìbílẹ̀, tí a sì fi ọ̀nà ìṣe underglaze ti Jingdezhen ṣe é. Àwọn àpẹẹrẹ Loong wúrà àti àwọn àmì zodiac Ṣáínà ṣe ọ̀ṣọ́ sí ojú ìgò náà, nígbà tí orí ìgò náà sì ní ìrísí orí Loong. A ṣe àwọn àyípadà méjì fún àwọn ọtí tí ó ti pé ọdún 30 àti 50.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
White and Blue Porcelain Iṣẹ Akọkọ: Ìdìmọ́ra Ìgò Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé White and Blue Porcelain Iṣẹ Akọkọ: Ìdìmọ́ra Ìgò Ọtí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. White and Blue Porcelain Iṣẹ Akọkọ: Ìdìmọ́ra Ìgò Ọtí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
- Dimensions & Packaging
- A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm - Tags
- Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
- Production Technology
- Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
- Design Challenge
- The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
- Research
- This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
- Inspiration
- The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
- Project Duration
- The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
- Operation Flow
- To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
- Team Members
- Hai Zhu
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