Hao Prawns Àkópọ̀ Àdánù Oúnjẹ by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Hao Prawns Àkópọ̀ Àdánù Oúnjẹ
by Jin Zhang
Client: Wuhan Sanbu Brand Design
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #154739The Design
About Hao Prawns Àkópọ̀ Àdánù Oúnjẹ
Àwọn apanirun lo agbègbè ńlá tí ó funfun láti yà ara wọn sọ̀tọ̀ kúrò lára àwọn ọjà míràn tó jọra, wọ́n lo àpapọ̀ àwọn àmì pókà tí a mọ̀ àti ẹ̀dẹ̀ láti mú kí àwọn oníbàárà ní ìrílárá ìmọ̀ pẹ̀lú rẹ̀; Nítorí pé àwọn lẹ́tà Sháínà orúkọ àmì-iṣẹ́ náà rọrùn láti kà léṣìí, apanirun náà ṣe àpẹẹrẹ àmì-orúkọ Gẹ̀ẹ́sì àmì-iṣẹ́ náà nípa lílo àkọsílẹ̀ pinyin Sháínà. Fífitónù mú kí ó rọrùn láti pe orúkọ àmì-iṣẹ́ náà lónà tó tọ́, àti pé àpẹẹrẹ tónù náà dàbí àmì àyẹ̀wò kan, tí ó dá àwòrán alárànṣe fún àmì-iṣẹ́ náà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Hao Prawns Àkópọ̀ Àdánù Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Hao Prawns Àkópọ̀ Àdánù Oúnjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Hao Prawns Àkópọ̀ Àdánù Oúnjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
- Dimensions & Packaging
- Width 185mm x Depth 45mm x Height 256mm
- Tags
- Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
- Design Challenge
- This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
- Research
- These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
- Inspiration
- This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
- Operation Flow
- On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.
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