Shangfang Large Seal Script Iṣẹ Akọkọ: Ìdìpọ̀ Nǹkan Ìkóòfin Ọmọdé Bílọ́ọ̀kì Ìkọ́lé by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Shangfang Large Seal Script Iṣẹ Akọkọ: Ìdìpọ̀ Nǹkan Ìkóòfin Ọmọdé Bílọ́ọ̀kì Ìkọ́lé
by Beijing Xingchen Wanqian Technology
Client: Beijing Xingchen Wanqian Technology Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Shangfang Large Seal Script Iṣẹ Akọkọ: Ìdìpọ̀ Nǹkan Ìkóòfin Ọmọdé Bílọ́ọ̀kì Ìkọ́lé
Ọ̀rọ̀ Ìwé: Shangfang Large Seal Script jẹ́ ìdìpọ̀ àpótí ẹ̀bùn tí a ṣe àpẹẹrẹ rẹ̀ fún ohun-ìṣeré bílọ́ọ̀kì ìkọ́lé kan. Àwòrán rẹ̀ ni a fà yọ látinú èdìdì jálẹ̀ ti China ìgbàanì, nítorí náà a ṣe àpótí náà ní àwòrán àtẹ́tí onígunmẹ́rin pẹ̀lú ìbòrí. A fi acrylic ṣe ìbòrí náà pẹ̀lú lẹ́tà tí a tẹ̀ ní wúrà, àti pé a fi bébà pupa tí a lè fọwọ́kàn ṣe àtẹ́tí náà, pẹ̀lú ọ̀já EVA nínú àti ìdí velvet lẹ́yìn. Àwọn ààlà inú ń kó ẹ̀yà kọ̀ọ̀kan sí ìyàsọ́tọ̀, kí a bàa lè rí ẹ̀yà tí a nílò ní kíákíá. Àpótí gíláàsì kékeré inú tí a fi PVC aláìmọ́lẹ̀ ṣe jẹ́ kí iṣẹ́ tí a ti kójọpọ̀ le farahàn, tí ó fi ìlò kejì kún ìdìpọ̀ náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Shangfang Large Seal Script Iṣẹ Akọkọ: Ìdìpọ̀ Nǹkan Ìkóòfin Ọmọdé Bílọ́ọ̀kì Ìkọ́lé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Shangfang Large Seal Script Iṣẹ Akọkọ: Ìdìpọ̀ Nǹkan Ìkóòfin Ọmọdé Bílọ́ọ̀kì Ìkọ́lé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Shangfang Large Seal Script Iṣẹ Akọkọ: Ìdìpọ̀ Nǹkan Ìkóòfin Ọmọdé Bílọ́ọ̀kì Ìkọ́lé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
- Dimensions & Packaging
- 308mm*308mm*133mm
- Tags
- Building blocks, packaging, philosophy, education, culture
- Production Technology
- The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
- Design Challenge
- Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
- Research
- The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
- Inspiration
- Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
- Project Duration
- The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
- Operation Flow
- Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
- Team Members
- Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling
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