Challenger Àpótí Ìgbékalẹ̀ Ohun Mímu Ọtí by Yao Wu is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2024
Challenger Àpótí Ìgbékalẹ̀ Ohun Mímu Ọtí
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #155598The Design
About Challenger Àpótí Ìgbékalẹ̀ Ohun Mímu Ọtí
Challenger jẹ́ àgbékalẹ̀ ìṣàpẹẹrẹ àpótí fún àwọn ìgò ọtí líle méjì. Àgbékalẹ̀ náà fa ìmísí láti inú ìtàn àròsọ Ṣáínà méjì tí ó gbajúmọ̀, Nezha ní Ààfin Dírágónì àti Wukong ní Ààfin Ọ̀run, ó sì ń fi ẹ̀mí ìgboyà láti dojúkọ ìpèníjà hàn. Àwọn ìgò náà jẹ́ àwọ̀ ọsàn àti búlúù, wọ́n sì ní àwọn àwòrán ìṣàpẹẹrẹ tí ó bá kókó náà mu lára. Àpótí náà jẹ́ búlúù dúdú pẹ̀lú etí wúrà, a sì tẹ àwọn àmì tí ó dúró fún Wukong àti Nezha sí iwájú rẹ̀ pẹ̀lú ọnà ìtẹ̀gbọ́n àti ìtẹ̀wúrà. Àpótí náà ń ṣí bí ìlẹ̀kùn méjì ní igun ìdàgunlá ọgọ́ta ìgun, lẹ́yìn náà yóò sì dúró ṣánṣán lórí ilẹ̀ pẹrẹsẹ.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Challenger Àpótí Ìgbékalẹ̀ Ohun Mímu Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Challenger Àpótí Ìgbékalẹ̀ Ohun Mímu Ọtí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Challenger Àpótí Ìgbékalẹ̀ Ohun Mímu Ọtí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
- Dimensions & Packaging
- Packaging box 30cm*12cm*22cm.
- Tags
- Challenger, Package design, Chinese Mythology, Chinese spirits
- Production Technology
- The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
- Design Challenge
- The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
- Research
- This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
- Inspiration
- The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
- Project Duration
- The project began in May 2022 in Beijing and was completed in July 2022.
- Operation Flow
- The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
- Team Members
- Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao
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