Moon and Chess Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Mooncake by Chen Di and Sun Sheng is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Moon and Chess Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Mooncake
Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #156458The Design
About Moon and Chess Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Mooncake
Ọ̀rọ̀ Ìwé: Moon and Chess jẹ́ àpótí ẹ̀bùn mooncake tí a dá fún Àjọyọ̀ Mid-Autumn. Ìdì náà ń so àwọn àwòrán láti inú àwòrán Ṣáínà Prosperous Suzhou pọ̀ mọ́ àṣà eré chess. Àwọ̀ búlúù ni àwọ̀ pàtàkì, tí a fi àwọ̀ ọsàn ṣàfikún rẹ̀, pẹ̀lú àwọn ìlà dídán àti àwọn àpẹẹrẹ pípéye. Àpótí ìta ń ṣí payá di tábìlì, tí a sì fi àpótí inú lélẹ̀ rẹ̀ láti sìn tíì. Bí a bá yí orí tábìlì náà padà, pátákó eré chess yóò fara hàn, níbi tí a ti lè to àwọn ẹ̀ẹ́rẹ̀ chess jọ fún eré. Àwọn ohun èlò tí a lè tún lò àti ìtọ́jú tí kò jẹ́ kí omi wọlé ń dín àṣejù kù. Àpótí náà ní ìwọ̀n sẹ̀ntimítà 30 sí 20 sí 5.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Moon and Chess Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Mooncake jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Moon and Chess Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Mooncake yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Moon and Chess Iṣẹ́ Àkọ́kọ́: Ìdì Àpò Mooncake nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
- Dimensions & Packaging
- Length:30cm
Width:20cm
Height:5cm - Tags
- Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
- Production Technology
- Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
- Design Challenge
- In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship." - Research
- Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
- Inspiration
- The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
- Project Duration
- Time: 20230601-20230920
Address: Suzhou - Operation Flow
- The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
- Patents
- none
- Team Members
- Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing - Image Credits
- Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.
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