Dragon Year Gift Iṣẹ Akọkọ: Ìpóòkù Tíì by Tao Ran is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Dragon Year Gift Iṣẹ Akọkọ: Ìpóòkù Tíì
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift Iṣẹ Akọkọ: Ìpóòkù Tíì
Ọ̀rọ̀ Ìwé: Ẹ̀bùn Ọdún Dragọ́nì jẹ́ ìtumọ̀ ìpóòkù fún tíì Pu'er, tí a ṣe gẹ́gẹ́ bí ẹ̀bùn fún Àjọyọ̀ Ìwọ́wé Ṣáínà. Ìtumọ̀ náà fa ìmísí láti ara dragọ́nì, ẹranko tí ó ní ìbùkún nínú ìtàn àlọ́ Ṣáínà ìgbàanì, àti láti ilẹ̀ olókè Yunnan, ibi tí tíì Pu'er ti pilẹ̀ṣẹ̀. Àwòrán dragọ́nì tí a fi ọwọ́ yà pẹ̀lú iṣẹ́ ọnà kíkọ̀wé àti àwòrán inki ni a ṣe àkópọ̀ pẹ̀lú àmì dragọ́nì rọ̀rùn tí a ṣe pẹ̀lú ohun èlò kọ̀mpútà oníṣẹ́-àwòrán. Ìpóòkù ìta tí ó rọ̀rùn ní ìyàtọ̀ pẹ̀lú ọ̀nà ìṣe inki tí ó lágbára ti ìpóòkù inú. Wọ́n lo ìwé ọ̀ọ̀tù pẹ́tẹ́ẹ̀sì tí a fi ọwọ́ ṣe láti ọwọ́ àwọn agbègbè ẹ̀yà ìbílẹ̀ láti fi ṣe ìtẹ̀wé sìkríìnì, nítorí náà ẹ̀yà kọ̀ọ̀kan jẹ́ aláìlẹgbẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Dragon Year Gift Iṣẹ Akọkọ: Ìpóòkù Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Dragon Year Gift Iṣẹ Akọkọ: Ìpóòkù Tíì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Dragon Year Gift Iṣẹ Akọkọ: Ìpóòkù Tíì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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