Vintagience Ìṣàpẹ̀rẹ̀ Àpò Ìgò Sake by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2024
Vintagience Ìṣàpẹ̀rẹ̀ Àpò Ìgò Sake
Client: Shunbin inc.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Vintagience Ìṣàpẹ̀rẹ̀ Àpò Ìgò Sake
Vintagience jẹ́ àṣàpẹ̀rẹ̀ àpò fún sake ilẹ̀ Japan àtijọ́ tí wọ́n fi àwọn ọ̀nà sáyẹ́ǹsì gbé dàgbà. Ìrísí ìgò náà rán wa létí àwọn ìgò oògùn ìgbàanì, tí ó so ìlànà ìgbàdàgbà pọ̀ mọ́ sáyẹ́ǹsì. Ìtànṣán àwọ̀ tí ń dán lára àmì ìdánimọ̀ ọjà náà, èyí tí wọ́n fi ìtẹ̀wé prism ṣe, ń ṣàfihàn ìdàpọ̀ ọ̀pọ̀lọpọ̀ ọdún, àwọn ọ̀nà ìgbàdàgbà sáyẹ́ǹsì àti ìtọ́jú olùpọ́nti. Wọ́n fi foil tẹ àwọn lẹ́tà náà, nígbà tí àmì ìdánimọ̀ àti àwọn abẹ́rẹ́ aago jẹ́ títẹ̀ jáde ní gbígbéga. Àwọn abẹ́rẹ́ aago náà dúró fún ìlọsíwájú àìdábọ̀ ti àkókò nígbà ìgbàdàgbà. Àpótí líle náà lo foil holographic tí ń yí àwọ̀ padà gẹ́gẹ́ bí igun ìmọ́lẹ̀ ṣe rí.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Vintagience Ìṣàpẹ̀rẹ̀ Àpò Ìgò Sake jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Vintagience Ìṣàpẹ̀rẹ̀ Àpò Ìgò Sake yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Vintagience Ìṣàpẹ̀rẹ̀ Àpò Ìgò Sake jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
- Dimensions & Packaging
- Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D) - Tags
- Sake, Japanese Sake, Vintage Sake, Package design
- Production Technology
- To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
- Design Challenge
- For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
- Research
- The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
- Inspiration
- To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
- Project Duration
- This brand launched in Iga, Japan, in November 2023.
- Operation Flow
- This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
- Patents
- Trademark: 2023 Carrier Car Service Co., Ltd.
- Team Members
- Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto - Image Credits
- Shunbin Co., Ltd.
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