Tamausagi Tii Inú Ìgò by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2024
Tamausagi Tii Inú Ìgò
Client: Shunbin inc.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
- 34,205
- Verified Award Winner
- Verify Award Status for #157774
The Design
About Tamausagi Tii Inú Ìgò
Tamausagi jẹ́ tii ilẹ̀ Japan tí a fi sínú ìgò, tí a pọ̀n pẹ̀lú Uji Gyokuro, tii tí a ṣe pẹ̀lú ọ̀nà ìbílẹ̀ Uji ti Kyoto. Ìgò náà ní àpẹẹrẹ tí ó rọrùn tí ó gba ìmísí láti ara wabi-sabi, ìlànà ẹwà ilẹ̀ Japan tí ó dá lórí ìrọrùn. Àmì rẹ̀ jẹ́ ehoro tí ó ṣamọ̀nà ọlọ́run olùṣọ́ ti Uji. Ìgò náà ṣàfihàn òru tí òṣùpá ràn pẹ̀lú kurukuru fẹ́lẹ́fẹ́lẹ́, èyí tí ó tọ́ka sí ọ̀nà Gyokuro tí a fi ń bo ewé tii kúrò lọ́wọ́ oòrùn. A fi ohun ọ̀ṣọ́ wúrà tí ó ní ojú gbọ̀ọ̀rọ̀ àti ìtànṣán pẹ̀lẹ́ sí i. Ìgò aláwọ̀ dúdú náà ń dí ìmọ́lẹ̀ lọ́wọ́ ó sì ń dáàbò bo tii náà. Fèrèsé oníyípo kan nínú àpótí náà ń fi àmì ehoro náà hàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Tamausagi Tii Inú Ìgò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Tamausagi Tii Inú Ìgò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Tamausagi Tii Inú Ìgò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
- Dimensions & Packaging
- Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm - Tags
- Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
- Production Technology
- To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
- Design Challenge
- Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
- Research
- We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
- Inspiration
- The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
- Project Duration
- This brand was launched in Kyoto, Japan in September 2020.
- Operation Flow
- Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
- Patents
- Trademark: 2023 Kyoto Tea Cooperative
- Team Members
- Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto - Image Credits
- Shunbin Co., Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
