Fàdákà Ìdìpò · 2024
Jo Chu NAORAI JOCHU
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2024 in Ìdìpò
- CLIENT: Naorai Co., Ltd.
- Estimated Number of Design Views: 18,046
- Verification code 3006792938 · Verify this award
Colors
About Jo Chu NAORAI JOCHU
Naorai ṣẹ̀dá ọ̀nà tuntun ti ṣíṣe sake nípa ṣíṣu rẹ̀ láìsí ooru, èyí tó jẹ́ kí adùn sake náà wà láìbàjẹ́. Láti ṣàfihàn ìjìnlẹ̀ àti ìfọ̀kànbalẹ́ àṣà Jàpánù, wọ́n lo "shide" (àwọn ìgbáwọ́ ìwé mímọ́) láti tọ́ka sí agbègbè mímọ́. Láti fi ẹwà sake náà hàn, Nosigner ṣe àwòrán àpẹrẹ bálúùnù tí omi kún inú rẹ̀ tí agbara ojú omi dá, ó sì tọ́ka sí àkókò tí àwọn kíkán omi tí a ti ṣọ̀mọ́ ń kán sílẹ̀.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Jo Chu NAORAI JOCHU jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Jo Chu NAORAI JOCHU yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Jo Chu NAORAI JOCHU jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
