The Ancient Mexicans Ìdánimọ̀ Àfihàn by Eduardo Guizar Vukovich is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àṣà Ìbílẹ̀ àti Ilé-iṣẹ́ Àṣà Competition Category.
FàdákàÀṣà Ìbílẹ̀· 2024
The Ancient Mexicans Ìdánimọ̀ Àfihàn
Client: Universidad de Monterrey
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àṣà Ìbílẹ̀ Category
Verified Award Winner
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About The Ancient Mexicans Ìdánimọ̀ Àfihàn
Àwọn Ará Mẹ́ksíkò Ìgbàanì jẹ́ ìdánimọ̀ àwòrán fún àfihàn tí ó wà títí láé ti àwọn àṣà Mẹ́ksíkò ṣáájú ìgbà àwọn ará Sípéènì ní Ilé Ìkóhun-ìṣẹ̀ǹbáyé ti Àríwá-Ìlà-Oòrùn ní Monterrey, Mẹ́ksíkò. Ìdánimọ̀ náà dá lórí èrò àwọn ìṣùpọ̀ ìràwọ̀. Wọ́n gbé àpapọ̀ àwọn ojú-àmì sí orí àwọn àwòrán ti àwọn ohun àfihàn tí a yàn, wọ́n sì lo àwọn onígun mẹ́rin àti àwọn oríṣiríṣi wọn láti ṣẹ̀dá àwọn àmì-àwòrán fún àṣà kọ̀ọ̀kan àti kókó-ọ̀rọ̀ kọ̀ọ̀kan. Àwọn àmì-àwòrán náà ni a fi hàn ní ìdàkejì tí a sì tún ṣe léraléra láti dá àwọn àpẹẹrẹ tí ó ń ṣiṣẹ́ gẹ́gẹ́ bí àwọn ẹ̀yà tí ó sì ń bá ìlò kọ̀ọ̀kan mu. Àgbékalẹ̀ ìsọfúnni nínú àfihàn náà ń ṣe àtìlẹ́yìn fún ìrírí àwọn alábẹ̀wò.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
The Ancient Mexicans Ìdánimọ̀ Àfihàn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé The Ancient Mexicans Ìdánimọ̀ Àfihàn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Ancient Mexicans Ìdánimọ̀ Àfihàn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
- Dimensions & Packaging
- The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity. - Tags
- Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
- Production Technology
- For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
- Design Challenge
- For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics. - Research
- Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages. - Inspiration
- Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.
Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history. - Project Duration
- The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
- Operation Flow
- From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application. - Team Members
- Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez
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