Aquetha Àpótí Ìṣàkójọpọ̀ Sake láti ọwọ́ Tacto Inc. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2024
Aquetha Àpótí Ìṣàkójọpọ̀ Sake
látọ̀wọ́ Tacto Inc.
Oníbàárà: Tacto Inc
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #158293Àpẹrẹ Náà
Nípa Aquetha Àpótí Ìṣàkójọpọ̀ Sake
Aquetha jẹ́ àwòṣe àpótí ìṣàkójọpọ̀ àti àmì ìdánimọ̀ fún sake ilẹ̀ Japan tí a ti pa mọ́ fún ọjọ́ pípẹ́. Ológbe òṣèré gíláàsì ni ó fi ọwọ́ ṣe ìgò náà, tí agbára ìfàsílẹ̀ ilẹ̀ sì mú kí ó ní ìrísí rẹ̀, èyí tí ó fún un ní ìrísí ríbiríbi àdánidá tí ó dúró fún ìlọsíwájú àkókò. Ìrísí ríbiríbi náà tún ń ṣèrànwọ́ fún ìdàgbà dáradára lẹ́yìn tí a bá ti fi sínú ìgò. A ṣe àwọn àmì tí ó hàn kedere pẹ̀lú ìtẹ̀wé letterpress aláìlómi láti fi hàn ìwà mímọ́ ti ìpamọ́ ní ìwọ̀n otutu yìnyín. Àpótí òde tí ó rọrùn ní ihò kékeré láàrin ìderí àti ara rẹ̀ láti ṣàfihàn ìtẹ̀síwájú àkókò ìpamọ́. Àwòṣe náà ń gbé sake tí ó ti pẹ́ kalẹ̀ gẹ́gẹ́ bí iṣẹ́ ọnà dípò ohun èlò lásán.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Aquetha Àpótí Ìṣàkójọpọ̀ Sake jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Aquetha Àpótí Ìṣàkójọpọ̀ Sake yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Aquetha Àpótí Ìṣàkójọpọ̀ Sake jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Ìwọ̀n àti Àpò
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Àwọn Àkọlé
- Packaging, Product Design, Website
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Ìpèníjà Àpèsè
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Ìmísí
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Àkókò Iṣẹ́ Àkànṣe
- 2months, Tokyo, Japan
- Ìlànà Ìṣiṣẹ́
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto - Ìfọwọ́sí Àwòrán
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
Oníṣọwọ́
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