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Starka Wildside Àpẹẹrẹ Ìgò àti Àwọn Àkọlé by Asta Kauspedaite

Starka Wildside Àpẹẹrẹ Ìgò àti Àwọn Àkọlé by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


FàdákàÌdìpò· 2024

Starka Wildside Àpẹẹrẹ Ìgò àti Àwọn Àkọlé

by Asta Kauspedaite

Client: MV Group

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category

Colors

The Design

About Starka Wildside Àpẹẹrẹ Ìgò àti Àwọn Àkọlé

Ìdílé Starka, tí ó dá lórí àṣà ìbílẹ̀ tó jinlẹ̀, ní ọmọ tuntun - Starka Wildside tí ó ní ìgboyà ọ̀dọ́mọdé. Àwọn àbùdá adùn tí a ti ṣètò láti ìgbà àtijọ́, ti ní àfikún báyìí nípa adùn ìparí àìretí ti blackberries igbó. Láti wà nínú agbègbè àwọn ohun mímu ìbílẹ̀, àpẹẹrẹ ìdìpọ̀ fún ọjà yìí ń gbìyànjú láti fi àfẹ́fẹ́ tuntun hàn nínú àwọn àwòrán náà pẹ̀lú. Àmì ẹyẹ àkọ́lé, tí ó ti di àmì fún ìdílé Starka, yí padà sí ìrísí ọ̀dọ́mọdé pàtàkì ní àkókò yìí.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Starka Wildside Àpẹẹrẹ Ìgò àti Àwọn Àkọlé jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Starka Wildside Àpẹẹrẹ Ìgò àti Àwọn Àkọlé yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Starka Wildside Àpẹẹrẹ Ìgò àti Àwọn Àkọlé jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags
Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology
Glass bottle. Flexo printing.
Design Challenge
The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research
Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration
Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration
Stumbro Starka Wildside was updated in 2023.
Operation Flow
With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits
Edgaras Marozas (http://www.krop.com/edgarasmarozas/)

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