Xilin Gol Cheese Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Wàràkàṣì by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Xilin Gol Cheese Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Wàràkàṣì
by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin
Client: Xilin Gol League Brand Building Promotion Centre
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #158922The Design
About Xilin Gol Cheese Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Wàràkàṣì
Ọ̀rọ̀ Ìwé: Xilin Gol Cheese jẹ́ àpẹẹrẹ ìṣàpẹẹrẹ ìdìmọ́ fún ọjà wàràkàṣì láti Ilẹ̀ Koríko Xilin Gol. Àpótí onígun mẹ́rin náà ń ṣí àti ń ti pa ní òkè àti ní ìsàlẹ̀. Ìkarawun òde náà ni a fi bébà àti ike ṣe, tí ó ní àwòrán tí a lu ṣófo tí ó dà bí àgọ́ yurt. Àwọn ìwé pẹlẹbẹ tí ó fọ́n sí ìhà iwájú àti ẹ̀yìn ni a ti tẹ àwọn àwòrán ìran ẹbí wàràkàṣì sí. Àwọn àwòrán àti ọ̀rọ̀ tí ó wà ní ìhà méjèèjì ni a fi ọ̀nà ìtẹ̀wé letterpress tẹ̀. Àpótí inú náà jẹ́ bébà tí kò fọ́n sí, tí ó ní àwòrán ojú ilẹ̀ koríko lára rẹ̀. Ìṣàpẹẹrẹ yìí so àṣà Mongolia pọ̀ mọ́ iṣẹ́ ọnà àwòrán òde òní.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Xilin Gol Cheese Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Wàràkàṣì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Xilin Gol Cheese Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Wàràkàṣì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Xilin Gol Cheese Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Wàràkàṣì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
- Dimensions & Packaging
- Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm - Tags
- Cheese, Food, Packaging Design, Branding, Products
- Production Technology
- Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
- Design Challenge
- How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
- Research
- Interpersonal Design Theory, Anthropomorphic Design
- Inspiration
- Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
- Project Duration
- The project was completed in Hangzhou, China, on October 10, 2023.
- Operation Flow
- The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
- Team Members
- Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin - Image Credits
- Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.
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