Heti Ìṣàmì-iṣowo àti Ìdìí by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Heti Ìṣàmì-iṣowo àti Ìdìí
Client: Cansu Dagbagli Ferreira
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Heti Ìṣàmì-iṣowo àti Ìdìí
Heti, tí a pè ní orúkọ Dakota tí ó túmọ̀ sí Ilé, ń pèsè àwọn ohun mímu tí ó ń rán ìmí ilé létí pẹ̀lú àwọn adùn àdáyébá, tí ń ṣe àjọyọ̀ àwọn ewéko àbínibí North America. Àmì-iṣowo ìlọsíwájú àwùjọ yìí ń yà apá kan owó wọlé sọ́tọ̀ láti ṣe ìrànlọ́wọ́ fún àwọn agbègbè ẹ̀yà ọmọ-ilẹ̀. Effortless Wisdom, èrò àmì-iṣowo náà, ń ṣàfihàn àwọn àwòrán àṣà àbínibí àti àwọn adùn, pẹ̀lú ìdìí tí ó gbà àmúṣá láti inú ìbámu jiomẹ́tírì ìṣẹ́-ọnà Dakota, tí ó ń fi ìdọ́gba àti ìfọkànsọ́dọ̀kan hàn. Àpẹẹrẹ náà ṣe ìṣọ̀kan pẹpẹ àwọ̀ kan pẹ̀lú àwọn àmì àwọ̀, tí ó ń tẹnumọ́ ìjìnlẹ̀ ìṣẹ́-ọnà àbínibí nínú àyíká ìgbàlódé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Heti Ìṣàmì-iṣowo àti Ìdìí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Heti Ìṣàmì-iṣowo àti Ìdìí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Heti Ìṣàmì-iṣowo àti Ìdìí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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