Eastroc Amla Juice Iṣẹ Akọkọ: Ìdì Ohun Mímu by Guangzhou ID Advertising Co.,Ltd is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Eastroc Amla Juice Iṣẹ Akọkọ: Ìdì Ohun Mímu
by Guangzhou ID Advertising Co.,Ltd
Client: Guangzhou ID Advertising Co.,Ltd
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
- Verify Award Status for #159061
The Design
About Eastroc Amla Juice Iṣẹ Akọkọ: Ìdì Ohun Mímu
Ọ̀rọ̀ Ìwé: Eastroc Amla Juice jẹ́ ìdámọ̀ràn ìdì fún ohun mímu tí a ṣe láti inú èso. Ìdì náà jẹ́ àkóso láti ọwọ́ àwọ̀ ewé rírọ̀ tí ó fi àwọ̀ àdánidá èso amla hàn àti tí ó fi àwọn àǹfààní rẹ̀ hàn fún ìwẹ̀nùmọ́ ẹnu àti ìtọ́jú ìjẹunjẹ. A ṣe àyẹ̀wò àwọn ọ̀nà mẹ́ta ní ìtòlẹ́sẹẹsẹ aṣọ-eyín tí ó tẹ̀síwájú lórí ọrùn ìgò náà àti lórí páálí náà láti fẹ̀ sí i wíwà rẹ̀ lójú ọjà. A ṣe àwòrán tí ó tóbi ti èso amla ní ọ̀nà àìdọ́gba káàkiri léèbù náà láti fa ìfojúsí àti láti fi hàn iye omi èso tí ó pọ̀ nínú rẹ̀. Omi èso náà ni a kún sínú ìgò PET tí ó rí bí àyíká, tí a fi léèbù kíkún tí a tẹ̀ pẹ̀lú ìnki tí kò léwu fún àyíká sí i.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Eastroc Amla Juice Iṣẹ Akọkọ: Ìdì Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Eastroc Amla Juice Iṣẹ Akọkọ: Ìdì Ohun Mímu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Eastroc Amla Juice Iṣẹ Akọkọ: Ìdì Ohun Mímu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
- Dimensions & Packaging
- Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm - Tags
- Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
- Production Technology
- The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
- Design Challenge
- Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
- Research
- Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
- Inspiration
- The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
- Project Duration
- The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
- Operation Flow
- The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
- Team Members
- Yilin Lu, Zijun Liu,Jianchao Chen
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