Hangzhou Scenery Iṣẹ́ Àkọ́kọ́: Àpótí Omi Ìsun by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Hangzhou Scenery Iṣẹ́ Àkọ́kọ́: Àpótí Omi Ìsun
by Peng Guozhi
Client: Peng Guozhi Strategic Packaging Studio
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #159134The Design
About Hangzhou Scenery Iṣẹ́ Àkọ́kọ́: Àpótí Omi Ìsun
Ọ̀rọ̀ Ìwé: Hangzhou Scenery jẹ́ oríṣiríṣi àpótí omi ìsun tí a ṣe lórí ìgò gíláàsì kan. Ìgò náà ní ìwọ̀n ìbú 60 mm, ìjìnlẹ̀ 60 mm àti gíga 210 mm, ó sì lè gba 318 mílíìlítà. Ìrísí tẹ́ẹ́rẹ́ rẹ̀ mú kí ó rọrùn láti dì mú. A lo gíláàsì dípò pásítíìkì, nítorí náà a lè tún lo ìgò náà, èyí tí ó sì dín ìdọ̀tí kù. A ṣe àwọn àmì (labels) náà nípasẹ̀ ọ̀nà ìtẹ̀wé gbígbóná (heat transfer printing), tí ó sì bo ọ̀pọ̀lọpọ̀ apá gíláàsì náà. Àwọn àwòrán tí ó wà lára rẹ̀ fi àwọn ibi tí a mọ̀ sí ní Hangzhou, China hàn, lára wọn ni Adágún Ìwọ̀ Oòrùn (West Lake), Odò Ńlá (Grand Canal) àti Egbélé Àbùbùtán Orílẹ̀-èdè Xixi (Xixi National Wetland Park).
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Hangzhou Scenery Iṣẹ́ Àkọ́kọ́: Àpótí Omi Ìsun jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hangzhou Scenery Iṣẹ́ Àkọ́kọ́: Àpótí Omi Ìsun yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hangzhou Scenery Iṣẹ́ Àkọ́kọ́: Àpótí Omi Ìsun ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- Team Members
- Peng GuoZhi
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