Fàdákà Ìdìpò · 2024
Green Field Watchmen Àpótí Ìresì
by Peng Guozhi
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2024 in Ìdìpò
- CLIENT: Peng Guozhi Strategic Packaging Studio
- Estimated Number of Design Views: 32,144
- Verification code BD7CF0383D · Verify this award
Colors
About Green Field Watchmen Àpótí Ìresì
Àgbékalẹ̀ àpótí fún ẹ̀ka ìresì abèmí yìí tún fìdí múlẹ̀ nínú ìmọ̀ràn ìlànà tó jinlẹ̀. Pẹ̀lú ìdàgbàsókè kíákíá ti ọrọ̀ ajé orílẹ̀-èdè Ṣáínà, àwọn oníbàárà ní Ṣáínà máa ń fi ààbò àti adùn ṣáájú nígbà tí wọ́n bá ń ra ìresì. Nígbà tí ẹgbẹ́ náà ṣàkíyèsí pé àwọn àmì ọjà ìresì abèmí máa ń tẹnumọ́ ààbò ní pàtàkì láìsí mímọ̀ ìjẹ́pàtàkì tó tóbi jù ti adùn dídùn, ẹgbẹ́ náà sọ àmì ọjà náà ní Green Field Watchmen. Ẹgbẹ́ náà tẹnumọ́ èrò títà náà pé ìresì abèmí dùn jù, èyí tí ó fara hàn nínú ìṣẹ̀dá ẹ̀ka yìí.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Green Field Watchmen Àpótí Ìresì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Green Field Watchmen Àpótí Ìresì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Green Field Watchmen Àpótí Ìresì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- Dimensions & Packaging
- Width 245mm xDepth 90mm x Height 340mm
- Tags
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- Production Technology
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- Design Challenge
- Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. - Research
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- Inspiration
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- Project Duration
- October 2023,launched in Hangzhou, China.
- Operation Flow
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
