Ave Natur Iṣẹ Akọkọ: Ìdì Eérùbọ̀ọ̀sì Ẹrọ Ìmumu by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Ave Natur Iṣẹ Akọkọ: Ìdì Eérùbọ̀ọ̀sì Ẹrọ Ìmumu
Client: Misteli Creative Agency
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #159247The Design
About Ave Natur Iṣẹ Akọkọ: Ìdì Eérùbọ̀ọ̀sì Ẹrọ Ìmumu
Ọ̀rọ̀ Ìwé: Ave Natur jẹ́ àpẹrẹ ìdì fún oríṣiríṣi àwọn ohun tí a fi oats ṣe gẹ́gẹ́ bí ààyè fún wàrà. Àwọn oríṣiríṣi náà ní àwọn ohun mímu oats fún ríro, sísè àti lílo bíi barista, ohun mímu oats tí ó ní adùn chocolate àti smoothies. Àwọn àyè àwọ̀ nlá àti àwòrán ilẹ̀ Scandinavia ń fi ìbí ilẹ̀ Finland ti àmì náà hàn tí ó sì ń ràn àwọn oníbàárà lọ́wọ́ láti mọ ìyàtọ̀ láàrin ọ̀kọ̀ọ̀kan ohun. Àwọn páálí náà jẹ́ èyí tí a fi paperboard láti inú igbó tí a ti fọwọ́ sí ṣe, tí a sì lè tún lò. Àwọn borí tí a fi ohun ọ̀gbìn ṣe láti inú ìrèké ni a ń lò. Ìtẹ̀wé flexographic ni a fi ṣe é. Ìwọ̀n ìdì náà jẹ́ lítà kan àti mílílítà igba àti àádọ́ta.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Ave Natur Iṣẹ Akọkọ: Ìdì Eérùbọ̀ọ̀sì Ẹrọ Ìmumu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ave Natur Iṣẹ Akọkọ: Ìdì Eérùbọ̀ọ̀sì Ẹrọ Ìmumu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ave Natur Iṣẹ Akọkọ: Ìdì Eérùbọ̀ọ̀sì Ẹrọ Ìmumu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
- Dimensions & Packaging
- 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing - Tags
- Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
- Production Technology
- When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
- Design Challenge
- One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
- Research
- To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
- Inspiration
- What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
- Project Duration
- This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
- Operation Flow
- What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
- Team Members
- Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel - Image Credits
- Misteli Creative Agency
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