Pepsi X Spotify Iṣẹ Akọkọ: Ìdì Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Pepsi X Spotify Iṣẹ Akọkọ: Ìdì Ohun Mímu
by PepsiCo Design and Innovation
Client: PepsiCo
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #159644The Design
About Pepsi X Spotify Iṣẹ Akọkọ: Ìdì Ohun Mímu
Ọ̀rọ̀ Ìwé: Pepsi x Spotify jẹ́ àpẹẹrẹ ìdì ohun mímu tí a ṣe ní iye tó dínwọ̀n fún àwọn ará Egypt. Iṣẹ́ ọnà náà pọ̀ àwọn àmì ìdánimọ̀ wíwo ti Pepsi àti Spotify papọ̀ ní ìwọ̀n dọ́gba. Àwọ̀ búlúù Pepsi tí ó nípọn ni a ti dàpọ̀ mọ́ àwọ̀ àlùkò dídán tí Spotify àti àwọn olórin rap ní Egypt jọ ń lò. Ẹ̀yìn àwòrán náà lo àwọn àpẹẹrẹ glitch àti ìpele ìwé tí a gé pẹ̀lú àwọn oríkì orin tí a fi ọwọ́ kọ. Àmì QR kan tí a tẹ̀ sórí ìdì náà jẹ́ kí àwọn ènìyàn le tẹ́tí sí orin Pepsi kan tí a ṣe fún ìpolówó ìdásípadà owó. Àpò ìrànlọ́wọ́ influencer kan ni a tún ṣe pẹ̀lú ìdì náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Pepsi X Spotify Iṣẹ Akọkọ: Ìdì Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pepsi X Spotify Iṣẹ Akọkọ: Ìdì Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pepsi X Spotify Iṣẹ Akọkọ: Ìdì Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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