72 Xiangyu The Conqueror Liquor Iṣẹ Akọkọ: Ìdì-ìgò Ọtí-líle by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
72 Xiangyu The Conqueror Liquor Iṣẹ Akọkọ: Ìdì-ìgò Ọtí-líle
by Lubo Cao, Xiaoqiang Hu and Pengfei Dai
Client: Hubei Shihua Liquor Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About 72 Xiangyu The Conqueror Liquor Iṣẹ Akọkọ: Ìdì-ìgò Ọtí-líle
Ọ̀rọ̀ Ìwé: 72 Xiangyu The Conqueror Liquor jẹ́ ìdì-ìgò tí a ṣẹ̀dá fún baijiu ará Ṣáínà kan. A ṣe àpẹrẹ ìgò náà bí tripod, ọ̀nà kan tí ó dúró fún iyì àti agbára nínú ìtàn àti àṣà ìbílẹ̀ Ṣáínà. Adé ìgò náà ni a ṣe àwòṣe rẹ̀ gẹ́gẹ́ bí orí màlúù Ọba Yan Shennong, èyí tí ó jẹ́ àmì ọgbọ́n àti ìgboyà. Àwọ̀ dúdú ni àwọ̀ pàtàkì, pẹ̀lú àwọ̀ wúrà, idẹ àti pupa tí ń ṣẹ̀dá ìyàtọ̀ tí ó fani mọ́ra sí ojú. Àwọn àmì tí ó wó bí tripod ni a gbẹ́ jáde ní ọ̀nà tí ó gòkè. Àwọn agbègbè tí ó ní àwọ̀ ní dídán, nígbà tí àwọn agbègbè dúdú jẹ́ aláìdán. A ṣe àpò náà fún àwọn àsè àti fún ẹ̀bùn-fífúnni.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
72 Xiangyu The Conqueror Liquor Iṣẹ Akọkọ: Ìdì-ìgò Ọtí-líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé 72 Xiangyu The Conqueror Liquor Iṣẹ Akọkọ: Ìdì-ìgò Ọtí-líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. 72 Xiangyu The Conqueror Liquor Iṣẹ Akọkọ: Ìdì-ìgò Ọtí-líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
- Dimensions & Packaging
- Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml - Tags
- Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
- Production Technology
- The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
- Design Challenge
- The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
- Research
- Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
- Inspiration
- The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
- Project Duration
- The project finished in October 2021.
- Operation Flow
- Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
- Team Members
- Lubo Cao, Xiaoqiang Hu, Pengfei Dai
- Image Credits
- HUBEI SHIHUA LIQUOR CO.,LTD
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